Learning that works. By design.

eLearning wasn’t meant to feel like a box-ticking exercise.
Yet for many organisations, that’s exactly what it became.

Seeing the cost of that first-hand changed everything…

I’m Emilia, and I founded Efectivi after years of seeing eLearning fail the people it was meant to help.

While working at Boots UK, I saw care workers required to complete hours-long pharmaceutical training before they were allowed to work. 

The modules lacked the design needed to make critical learning clear, memorable, and practical, leaving capable professionals stuck repeating training that was confusing and exhausting.

I couldn’t sit with that. I began combining UX design and visual communication to create experiences that help people understand, retain, and apply knowledge because no one should have to endure training that drains, confuses, or blocks them from doing their job.

I knew I had to take a different approach to eLearning, especially when working with customer service agents at Glovo (Delivery Hero) in Barcelona.

Many of these agents were temporary and hard to engage, so traditional training just didn’t cut it.

I experimented with gamified modules and bite-sized microlearning, placing learners in imaginative worlds that reflected real-life scenarios.

The results were incredible: agents returned to the training repeatedly, and customer satisfaction rose by 14%.

Seeing this impact inspired me to launch Efectivi in 2021, with a mission to deliver learning that is purposeful, engaging, and makes a meaningful difference for organisations worldwide.

When Pedro joined in 2024, bringing product strategy experience from Amazon, we took things further by blending creativity with data-driven design to ensure every solution is not only engaging but measurable.

Together, we help learning professionals demonstrate the value of their work, turning learning from a cost centre into a strategic advantage.

We create learning that moves people, and moves the business forward

From immersive gamified modules to interactive compliance courses, every experience is tailored around how your people learn best and what your organisation truly needs.

With a creative team spanning the globe, we bring your vision to life in a way that is thoughtful, engaging, and designed to make a real impact.

  • Tailor-made chemical engineering training in collaboration with Inprocess. Oil refinery and oil plant training for operators. Easy, modern and engaging. Intuitive. Complex topics transformed to simple, intuitive, applicable exercises.
  • Leadership training on HR processes. People processes handbook for employees. Videos, graphics and illustration. Ted video feature. Modern branding. Customer experience improvement through employee engagement. Articulate Rise 360.
  • Gamified eLearning on digital skills. Deep dive into underutilised Microsoft Teams features through a gamified learning experience using storytelling in a music festival setting. Articulate Storyline 360. UX driven course. Human centred design.
  • Gamified eLearning for customer experience teams at Colt Technologies. Customer service training on communication consistency. Fun activities, real scenarios, AI video and AI voiceover for storytelling and empathy.

Ready to ditch the dull and embrace effective digital learning?

Let's talk