Learning that works.
By design.
Efectivi connects L&D teams with exceptional freelance learning designers
Built from years of designing learning and knowing what makes the difference between ticking a box and changing behaviour
What if learning could earn people's attention?
I'm Emilia, founder of Efectivi. And long before I started connecting L&D teams with learning designers, I was trying to figure out why so much digital learning was designed as something people had to get through, rather than something worth engaging with.
I kept seeing people spend hours on training that was difficult to navigate, disconnected from their work and built around getting information in front of them.
It felt completely backwards.
Everywhere else, companies were using design, UX and behavioural thinking to make digital experiences easier and more compelling to use. Yet learning was too often treated as something people would participate in simply because they were told to.
I started wondering what would happen if we designed learning around the person taking it, not just the content that needed to be delivered.
What started as a way of rethinking eLearning became an agency built around one idea:
learning should earn people's attention, not simply occupy their time.
That meant looking beyond traditional eLearning to bring together learning design, visual communication, UX, storytelling, animation and gamification — giving global organisations new ways to make complex ideas clearer, more memorable and easier to put into practice.
When learning is designed around people, they notice
“A great interactive experience!”
“Fun and interactive way to learn more about everyday tools”
“Different from other e-Learnings”
“It’s new ways of doing training which keeps you interested from the beginning to the end of the training”
2M+ learners reached · 180+ countries · 96% learner satisfaction · 80%+ completion
Chosen by leaders who are raising the bar in learning
“Very good for creating eLearning that is not just your usual 'click next' and they have a good specialty in being able to conceptualize interesting methods of presenting information to engage learners.”
— John, Senior Learning Consultant, Jam Pan
“They are true partners who prioritize learner engagement over simple completion rates. A fantastic choice for any L&D leader looking to modernize their internal training.”
— Arvee, Learning Experience Senior Manager, Criteo
“We started collaborating in April 2022, when she provided the right professional for our learning team in Nestle IT.
I greatly recommend her services as she genuinely cares about producing the best results and doing learning the right way.”
— Alexandra, IT Product Owner, Nestlé
But great learning doesn't happen without great designers
As Efectivi grew, I noticed something:
Finding freelancers who could combine strong learning thinking with design craft, technical confidence and the ability to work well with clients was much harder than a CV or job title suggested
As an agency, we spent years finding those people.
We built relationships with talented freelancers.
We reviewed portfolios.
We worked alongside designers on real projects.
We learned what separates someone who can build a course from someone who can genuinely make learning better.
Your vision deserves the right person behind it
You don't need another database of freelance profiles to sift through.
You need someone who understands your brief, knows what good looks like, and can find the person capable of delivering it.
That's where we come in.
We personally search our network and wider talent pool, handpick designers against your specific needs, make the introductions and stay involved throughout the engagement.
We look for people who can:
✓ Turn complexity into meaningful learning
✓ Create experiences that are clear, engaging and purposeful
✓ Bring their ideas to life with technical confidence
✓ Work confidently with stakeholders, constraints and deadlines
✓ Work naturally within your team
What happens when the right designer meets the right team?
When we matched Florina with Nestlé, we weren't simply filling a freelance role. We were looking for someone who could understand the team's ambitions, bring the right expertise and become a genuine extension of their team.
That match grew into a long-term partnership supporting Nestlé's Everyday Digital & AI programme — reaching 100,000+ monthly active users, achieving an NPS of 58, and earning two internal awards from Nestlé's CIO and Head of Corporate L&D.
“From the outset, they understood our vision, specifically by matching us with Florina.”
— Alexandra, IT Product Owner, Nestlé
“What stood out most was how accurately Efectivi matched my profile with the needs of the project.”
— Florina, Learning Experience Designer
Let’s make great learning the standard
Everything we do comes back to the same belief I had when I started:
learning should be worth people's time.
That's why I've spent years doing the work, learning what makes digital learning clear, purposeful and genuinely useful to the people it's designed for. Now I'm using that experience to recognise the people who can bring that standard to L&D teams.
Better learning starts with better design. And better design starts with the right people.
“I was really impressed with Emilia’s focus on user experience and the desire to put quality before profit. It has reconfirmed my thoughts on so many people in learning - that we are a service-driven industry that truly helps people and companies.”
— Edmund, CEO, Learning and Performance Institute (LPI)
Let’s find your designer!
Tell us what you're looking for and we'll take it from there ↓
Free discovery call · No obligation · No recruitment fees