Drive behavioural change through impactful learning experiences

Gamified eLearning development for organisations.

✓ Fully customised to your needs

✓ Developed in Articulate 360

✓ UX-driven design

Struggling to get users to care about your training?

Does this sound familiar?

“Our employees just click through the content without actually learning anything.”

“Our compliance training ticks the box but doesn’t change behaviour.”

“We know we need better training, but we don’t have the time or skills to design something engaging.”

“We’re struggling to keep remote teams engaged in our digital learning programmes.”

“Our learners constantly complain that the training is boring and irrelevant”

“We've spent so much on eLearning, but it hasn’t made any real impact on performance.”

Which of these have you already tried?

Video

“Switched to video content, but people still tuned out.”

Quizzes

“We added more quizzes, but learners just guessed their way through.”

Rebrand

“Redesigned the slides to look better, but engagement didn’t improve.”

Off-the-shelf

“Invested in off-the-shelf content, but it doesn’t really fit our business needs.”

Bite-size

“Tried shorter modules, but they still felt like a chore.”

Animation

“Added more animations, but it just felt like style over substance.”

New platform

“We invested in a new platform, but the content was still the problem.”

Marketing

“We ran a launch campaign to build excitement, but interest quickly faded.”

Gamification

“Tried gamification, but it felt forced and didn’t connect to real learning.”

Here’s the reality L&D teams are up against:

70% of employees say they forget what they learn in training within a day

The problem isn’t always the platform or the format, it’s HOW the learning is designed

We’ve seen L&D and Training teams trying out every trend under the sun in attempt to engage their learners, only to get disappointed time and time again.

The reason why trends, fancy templates, and platforms don’t work is because they don’t address the ROOT CAUSE of WHY learners aren’t engaged in the first place.

It doesn’t matter which format you choose. If you don’t have a clear strategy and value proposition for the learner, your course is destined to fail.

What if transforming dull training into impactful learning experiences is more simple than you think?

Too often, digital learning struggles to hold attention in a world full of apps and websites designed to captivate.

But we have some good news for you…

After years of experimenting, we refined our design process to create experiences that people don’t just tolerate but enjoy

“A great interactive experience!”

“Fun and interactive way to learn more about everyday tools”

“Different from other e-Learnings”

“Great idea & new ways of learning

It’s new ways of doing training which keeps you interested from the beginning to the end of the training”

You want training that’s more than just a requirement — something people are genuinely curious to explore

Here’s what that can look like:

Designed with a clear purpose so people see what’s in it for them. Change starts by connecting your business goals to what your learners care about.

High-quality visuals, animation, and immersive environments bring your content to life — making it feel fresh, engaging, and impossible to ignore.

Built with familiar tools like Articulate Storyline and Adobe Creative Cloud — no custom game engines or complex dev tools. Just smart, product-inspired design that works within the platforms you already use.

Game mechanics create moments of challenge and reward that pull learners in and reinforce the behaviours that matter most.

Storytelling transforms your content into a narrative learners can see themselves in — making it easier to relate to, remember, and act on.

Learning journeys shaped by your vision, designed to build confidence, improve performance, and deliver measurable business growth.

Custom eLearning for teams who care about doing learning differently

From startups launching their first training to global teams reimagining learning at scale — our approach adapts to fit your goals, your learners, and your ambitions.

Meet the minds shaping your next learning experience

Emilia Dudziak | Founder

A Digital Learning Designer with 7+ years of experience crafting bespoke eLearning solutions for companies like:

I’ve been in digital learning since 2017. The more I worked, the more frustrated I became with the standard, cookie-cutter templates everyone was using.

I quickly realised that eLearning is stuck in a rut.

I worked overtime, learning how to combine UX design and visual communication to make training that worked for people, not against them.

I started Efectivi to bring the same high-impact learning I delivered in-house, to global teams—creating learning that feels personal, inspiring, and drives action.

Pedro Eguidazu | Co-Founder

A product and operations leader with 10+ years of experience driving large-scale digital learning products and operational efficiency programs at global companies like:

My path here wasn't typical L&D. Coming from Ops & Product, I was an end-user first (and not a happy one).

I suffered through hours of eLearning that felt like a sermon or simply irrelevant.

But I also saw the potential. I led a program where training helped drive $2.1M in savings.

The learning team never asked about the impact. They delivered the course; I was the one tracking the results.

At Efectivi, I help organisations create and scale learning products that go beyond education, with clear metrics to demonstrate ROI.

Here’s why learning leaders love Efectivi

“The cyber security e-learning was a great success; over 80% of the employees completed it on time. The feedback received was really good. Thanks a lot for your hard work and patience during the creation process.”

— Susana, Global Talent Development Director, Adevinta

“I've utilised Emilia and the team on a number of projects. Very good for creating eLearning that is not just your usual 'click next' and they have a good specialty in being able to conceptualize interesting methods of presenting information to engage learners.”

— John, Senior Learning Consultant, Jam Pan

“Working with Emilia feels great! I love the level of attention she pays to details and her expertise in the learning field. We started collaborating in April 2022, when she provided the right professional for our learning team in Nestle IT. I appreciate her support and ideas to improve the work we are doing with every new project.

I greatly recommend her services as she genuinely cares about producing the best results and doing learning the right way. I enjoy our conversations about making learning valuable by putting the learners first. Looking forward to see her company grow bigger and stronger!”

— Alexandra, IT Product Owner, Nestlé

“I was really impressed with Emilia’s focus on user experience and the desire to put quality before profit. It has reconfirmed my thoughts on so many people in learning - that we are a service-driven industry that truly helps people and companies.”

— Edmund, CEO, Learning and Performance Institute (LPI)

Ready to change the way learning is done in your organisation?

Tell us about your project and receive a custom quote

 FAQs

  • Learning Experience Design (LXD) is the process of creating learning that’s not only effective, but also engaging, intuitive, and meaningful for the people it’s designed for.

    It goes beyond simply delivering information — it’s about designing the entire experience around how people learn best. That includes structuring content in the right way, using storytelling, psychology, and interactive design to make learning stick.

    In our gamified approach, LXD is at the heart of everything. We combine bite-sized content, real-world scenarios, game mechanics, and a strong narrative to keep learners motivated — and help them build real skills along the way.

    The result? Learning that feels less like a task, and more like something your team actually wants to do (and remembers).

  • Our tailored approach ensures your learning experience reflects your organisation’s culture, brand, values, and goals. Every element is designed to feel like a natural extension of your business.

  • Yes! We leverage AI to enhance efficiency—whether generating high-quality visual assets, structuring content, or refining copywriting. This allows us to create polished learning experiences faster.

  • We don’t specialise in any one topic, but we work closely with your SMEs to ensure content is accurate, relevant, and engaging.

  • Yes, we can implement translations supplied by your preferred translation partner to ensure accuracy and localisation.

  • Your final deliverable will be a SCORM package, ready to upload to your LMS or LXP, ensuring seamless deployment for your learners.

  • Yes! The more projects you book, the greater the discount. Just let us know how many you need, and we’ll provide a customised offer. We can also discuss this in a discovery call.

  • Absolutely! We’re here to support you on your journey to making learning a strategic asset in your organisation. Whether it’s one project or ongoing collaborations, we’re in it for the long haul.