Turning HR complexity into clickable clarity at Criteo
Client
A global leader in digital advertising
The Challenge
Criteo’s managers were spending too much time searching for answers to HR questions—or raising tickets to ask for information that already existed.
Criteo’s L&D team wanted to do more than just reduce the number of tickets landing in HR’s inbox—they wanted to shift how people experience internal processes altogether.
Managers needed a faster, friendlier way to access policy info on their own terms.
This was also part of a broader effort by the L&D team to rebrand the internal learning experience to reflect Criteo’s polished, customer-facing identity—making learning feel truly ‘in house’ and building stronger engagement with internal tools.
The Solution
We created a sleek, interactive playbook designed to help managers find answers fast—without trawling through documents or raising tickets.
Here’s what made it work:
✓ Seamless navigation
A web-based side menu lets managers jump straight to what they need—no digging required.
✓ Downloadable PDFs
Each playbook includes a downloadable version for quick reference.
✓ Designed to feel easy
Interactive elements and clear layouts break down dense information into something that feels more like a guide, less like a manual.
✓ On-brand and on-purpose
The look and feel mirrored Criteo’s customer-facing brand—helping build internal trust and show employees that learning tools are made for them.
The Impact
✓ Reduced HR & L&D queries
Managers could self-serve more confidently, meaning fewer tickets and faster resolution.
✓ Higher engagement
The content didn’t just get used—it got revisited. Managers appreciated having something practical and pleasant to engage with.
✓ Internal learning, reinvented
The playbook became a key part of Criteo’s larger push to reimagine what learning looks like across the business—clean, credible, and clearly made in-house.
“I highly recommend Efectivi Learning for their work on People Processes learning path in my previous company. Their team took the time to deeply understand our organizational culture, ensuring the final product go the right context. The instructional design is top-tier—highly interactive, visually polished, and learning friendly. They are true partners who prioritize learner engagement over simple completion rates. A fantastic choice for any L&D leader looking to modernize their internal training.”
— Arvee, Global Head of Talent Development, Semrush