Turning HR complexity into clickable clarity at Criteo
Client
A global leader in digital advertising
The Challenge
Criteo’s managers were spending too much time searching for answers to HR questions—or raising tickets to ask for information that already existed.
Criteo’s L&D team wanted to do more than just reduce the number of tickets landing in HR’s inbox—they wanted to shift how people experience internal processes altogether.
Managers needed a faster, friendlier way to access policy info on their own terms.
This was also part of a broader effort by the L&D team to rebrand the internal learning experience to reflect Criteo’s polished, customer-facing identity—making learning feel truly ‘in house’ and building stronger engagement with internal tools.
The Solution
We created a sleek, interactive playbook designed to help managers find answers fast—without trawling through documents or raising tickets.
Here’s what made it work:
✓ Seamless navigation
A web-based side menu lets managers jump straight to what they need—no digging required.
✓ Downloadable PDFs
Each playbook includes a downloadable version for quick reference.
✓ Designed to feel easy
Interactive elements and clear layouts break down dense information into something that feels more like a guide, less like a manual.
✓ On-brand and on-purpose
The look and feel mirrored Criteo’s customer-facing brand—helping build internal trust and show employees that learning tools are made for them.
The Impact
✓ Reduced HR & L&D queries
Managers could self-serve more confidently, meaning fewer tickets and faster resolution.
✓ Higher engagement
The content didn’t just get used—it got revisited. Managers appreciated having something practical and pleasant to engage with.
✓ Internal learning, reinvented
The playbook became a key part of Criteo’s larger push to reimagine what learning looks like across the business—clean, credible, and clearly made in-house.