Redefining corporate eLearning through experience-driven design
Client
One of the world’s largest food and beverage organisations
The Challenge
A global organisation set out to increase adoption of everyday digital tools, such as Microsoft Teams, as part of a wider digital skills initiative. The initial plan focused on a series of webinars, but it quickly became clear that this wouldn’t be enough to change behaviour at scale.
They wanted to explore a more engaging approach — using gamification to support real skill-building at work. While the idea sparked interest, there was understandable hesitation. Many employees still associate eLearning with long, uninspiring “click-next” experiences, and this approach would be a first of its kind within the organisation.
Some early content had already been created, but several challenges stood in the way:
A lengthy, overly complex storyline
An interface that wasn’t intuitive for learners
Activities that were only partially developed
With a 30-day deadline to deliver, this project became an opportunity to prove that eLearning could be engaging, effective, and enjoyable
The Approach
Before jumping into production, we broke down the content to understand:
→ Who the learners were.
→ The purpose of the training.
→ Learning objectives and business goals.
This helped us make smart design decisions quickly, balancing creativity with practicality.
Given the tight timeline, we used AI tools to generate baseline characters and environments, refining them for a consistent look and feel.
Instead of animated characters — which would have been both time-consuming and distracting — we used text, sound, and still visuals to create immersion without unnecessary complexity.
Learners stepped into the role of the hero, helping a music band collaborate using Microsoft Teams apps to create a hit song — a playful metaphor for effective teamwork and digital collaboration.
And yes, the band really performs at the end 🎵
The Results
The course exceeded internal completion targets by 6% and achieved an average satisfaction rating of 4.8/5 — scoring 14% higher than comparable programmes within the organisation.
But the most meaningful outcome went beyond the numbers. The work helped reframe eLearning from a checkbox exercise into a meaningful learning experience. Learners described the course as genuinely engaging, enjoyable, and emotionally resonant, challenging long-held “click-next” assumptions often associated with workplace eLearning.
Here’s a snapshot of feedback from over 75 learner reviews:
A great interactive experience!
A very engaging learning experience, I’m sure everyone will learn something new about Teams! :)
Fun way to learn!
Fun and interactive way to learn more about everyday tools
Very interactive
Great training setup, very interactive and in a new and fun way
Great idea & new ways of learning
It’s new ways of doing training which keeps you interested from the beginning to the end of the training
Very interactive
For me this training was a good mix of checking knowledge and learning new features. All beautifully packaged :)
Very engaging learning
Learning Collaboration via Teams & having fun at the same time - well done!