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The Art of Impactful Design

Revolutionise digital learning — a deep dive into impactful design strategies.

The power of design — how we helped Nestlé rethink eLearning
Emilia Dudziak Emilia Dudziak

The power of design — how we helped Nestlé rethink eLearning

I receive tons of horror stories about eLearning from our friends and family. If you are in the LXD world, you know what I’m talking about. A friend is doing an eLearning at their company that is so painful and dull that they share it with you and say something like: ”Look at this sh*t they are making us do”. 

That’s what most people’s perception of eLearning is. Because today, more than ever, people are surrounded by excellent design… except in eLearning. So they dread it, and who can blame them?

This story is about how we flipped that perception upside down with a single learning experience. 

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Measuring impact — why do it and how to get your team onboard
Pedro Eguidazu Pedro Eguidazu

Measuring impact — why do it and how to get your team onboard

I came into the Learning world after almost a decade in Operations and Product, most of which I spent at Amazon.

During the development of one of the first eLearning courses at Efectivi, I was shocked with how much focus there was on timelines, budgets and deliverables and how little talk there was about business results. 

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Finding inspiration for digital experiences beyond the screen
Emilia Dudziak Emilia Dudziak

Finding inspiration for digital experiences beyond the screen

In the fast-paced world of learning experience design, where screens dominate our attention, it’s easy to forget that inspiration can be found beyond the confines of pixels.

As designers and creators of imaginary worlds, it’s imperative to venture outside, explore, and immerse ourselves in the rich diversity of creativity that the world has to offer.

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Fuzzy Feelings — 6 ways Apple generates emotions without words
Emilia Dudziak Emilia Dudziak

Fuzzy Feelings — 6 ways Apple generates emotions without words

Engagement happens when the user finds your content entertaining and stays motivated to complete the learning.

This is achieved by creating an experience that meets users' needs and resonates with their values through emotional connections.

Read more to discover how Apple generated engagement with their no-text Christmas ad and find out how to utilise these techniques to create more engaging learning experiences.

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